America Today X Sandy Van Helden
Discover our new collection in collaboration with illustrator Sandy van Helden. Known for her curvy lines and bright colors, Sandy brings a playful yet sophisticated touch to each piece. This unique collection features vibrant T-shirts, cozy hoodies, and stylish accessories, all infused with Sandy's signature artistic flair. Available now in stores and online.
Can you tell us more about Sandy van Helden?
I'm Sandy van Helden, I'm an illustrator, and I live and work in Amsterdam.
How would you describe your style?
My style is characterized by graceful lines and fresh colors, and there's always a nod to contemporary fashion or culture. My style is pretty consistent, but I'm not fixed when it comes to materials. So, I really enjoy expressing my style in various materials. I create murals, work with chalk, work with wood, and pretty much everything in between.
Can you tell us more about the wall-painting?
The idea behind the mural was that it's the bag of a person who's traveling, and it falls over, spilling all the souvenirs from New York.
What inspired you for this collaboration?
I've spent quite a bit of time in New York recently. So, I went through my photos and thought about what stands out to me as a Dutch tourist walking around there. I was really focused on the apples because, of course, it's called the Big Apple. And then there's the fruit sticker that says New York on it. But I also worked a lot with "thank you" bags because I find them to be really typical of New York. New York is also known for its cocktails. These are all cocktails that originate from New York.
What's your favorite item?
I think my favorite item has to be the crewneck with the postcard design. It reminds me a lot of America. It's like a graphic tee in that color. It's just kind of become a symbol for America. I think that's my favorite item.
