OUR OWN OPERATIONS AND DONATIONS
Clothing donations
We try to tailor our collections as closely as possible to our customers’ tastes and needs, so that we have less leftover stock. Our surplus items and samples are sold through outlet stores and sample sales, or donated to Sympany. Sympany aims to contribute to a sustainable world by conserving raw materials. By collecting, sorting and selling or recycling textiles, Sympany focuses on textile reuse and recycling.
Cool Foundation
Through the Cool Foundation, America Today and MS Mode support various projects that contribute to the development of children in disadvantaged situations, helping to build a more inclusive society. For more information about the Cool Foundation’s mission and approach, take a look at the website.
Jeugdfonds Sport & Cultuur Amsterdam
30,000 children in Amsterdam grow up in poverty. They are often left on the sidelines and start life at a disadvantage. Jeugdfonds Sport & Cultuur Amsterdam helps these children take part in sports, swimming lessons or cultural activities such as music and dance. By supporting the fund, you give children equal opportunities to develop and help build a healthy foundation for their future. For this collection, we are proud to collaborate with Revelator and three renowned artists — Dadara, Mick La Rock and Laser 3.14 — each with a unique voice and a deep connection to the city. Every creation sold from this collection supports young talent: part of the proceeds goes to Jeugdfonds Sport & Cultuur Amsterdam, as a contribution to the city we call home. For more information, visit: https://jeugdfondssportencultuur.nl/fondsen/amsterdam/
Our own operations
We also try to work more sustainably in our own operations: in our day-to-day work in offices, stores and distribution centres.
Stores
In our stores, we measure energy consumption using smart meters and use energy-efficient LED lighting.
Our stores are also mainly furnished with reused and recycled materials. Recycling can be stylish too: the distinctive character of used rugs or the story behind old leather sofas, for example, gives our stores an authentic feel you won’t find anywhere else.
Our shopping bags are made from 100% recycled paper.
Head office
At our head office, you’ll find all kinds of reused materials. The doors and rugs are second-hand, or as we like to say: pre-loved. This adds to the unique character of our office. Our office also has solar panels and an energy label A rating, and our energy consumption is monitored by an external partner who helps us reduce our usage.
Warehouse
In our warehouse, we use reusable plastic crates to transport our products. When they break, they are recycled. To increase efficiency and reduce transport emissions, we fill the crates as much as possible and plan our routes to supply our stores as efficiently as possible.
Packaging
Our mailing bags contain 85% recycled material. This percentage has been verified in accordance with the EN 15343 standard.
Climate and energy
Climate and energy is one of the risk areas that deserves our full attention, and we take it very seriously. We recognise the urgency of the climate crisis we all face and want to help reduce our emissions. That is why we work with Carbonfact to calculate and map our scope 1, 2 and 3 greenhouse gas emissions. This includes direct emissions from our own operations, indirect emissions from purchased energy and other indirect emissions throughout our value chain, including the production of our clothing. These insights help us identify where we can take action and provide the basis for setting emissions reduction targets.
