We are determined to act in a responsible way and contribute to a sustainable fashion industry. We want to offer you a collection that is produced with respect for people and the environment. Therefore, we work hard to continually improve the sustainability of our products.

To empower you, our consumers, to make informed choices, we want to be transparent about our work on sustainability. Therefore, we are very happy to share with you our sustainability report.


We treat everyone the way we would like to be treated ourselves

Code of conduct

The design and sales of our clothing is done by us. Production takes place at specialized suppliers, with whom we’ve worked with for a long time. That’s why we are constantly able to improve the work environment where needed. Our values and standards have been included in the Code of Conduct. This is a statement where we clearly described how we work and how we want our suppliers to treat their employees. We treat everyone as we would like to be treated ourselves and expect the same from our partners.

Read our entire Code of Conduct here Code of Conduct


As a retailer we are capable of invoking positive changes in the factories, but we also understand that we stand stronger together. That is why we became member of the Business Social Compliance Initiative (BSCI). This is an independent party with the aim of improving worldwide working conditions in production chains. Please visit for more information www.bsci-intl.org. Participation with BSCI helps us and our partners comply with our Code of Conduct.

In Asia colleagues from our own local purchasing offices carry out inspections on the working conditions in the factories. In addition, we have factories inspected by independent inspectors via BSCI. The independent inspector checks the entire factory, talks with the employees and inspects the administration. To expand knowledge at our suppliers, we give constructive feedback on the improvement plans and our suppliers can attend BSCI trainings. In doing so we assist our suppliers in the process of improving the working conditions step by step.


Care Today, buy for tomorrow.

We prefer, where possible, sustainable materials for our clothing, including tencel, cotton from the Better Cotton Initiative, recycled polyester and organic cotton. Our products are always animal-friendly and never contain forbidden chemicals.

We love organic cotton

  • Organic cotton has the same high quality and is environmentally friendlier
  • No toxic chemicals are used in growing organic cotton: it doesn’t damage the soil, has less impact on the air, and uses less energy.
  • It uses less water: organic cotton is 80% rain-fed, which reduces pressure on local water sources. The absence of chemicals also means that water is cleaner and safer.
  • Organic cotton has social and economic benefits for the cotton farmers.

We source Better Cotton

Since June 2018 America Today is partner of the Better Cotton Initiative. The Better Cotton Initiative was founded to improve the worldwide cotton production, for the people producing it, for the environment and for the future of the sector. That way everyone benefits.

The production of Better Cotton has tangible economic, social and ecological benefits. You don’t have to take our word for it, the farmers and workers are happy to tell you all about it: Read the stories here.

We love TENCEL™ branded lyocell

  • Enhanced breathability, gentle on the skin
  • TENCEL™ Lyocellfibers are known for their environmentally responsible closed loop production process, which efficiently transforms wood pulp into cellulosic fibers with a low environmental impact. This solvent-spinning process recycles process water and reuses the solvent at a recovery rate of more than 99%.
  • All TENCEL™ fibers are FSC® or PEFC™ certified

Our products do not contain fur or angora

  • Our products do not contain animal fur. We are listed as Fur Free Retailer at the Fur Free Retailer program, a coalition of more than 40 leading animal and environmental protection organizations worldwide. For more information, see also www.bontvoordieren.nl.
  • Our products do not contain angora wool. We are listed as Angora Free Retailer at the PETA (People for the Ethical Treatment of Animals) Foundation. The PETA Foundation is a UK-based charity dedicated to establishing and protecting the rights of all animals.
  • Products from animal origin must be produced in an animal-friendly manner. For down feather we require a declaration of origins.

We use Responsible Down

There is nothing warmer than a winter coat filled with down. America Today exclusively uses down with the “Responsible Down Standard” certificate. This means that any removal of down and feathers from live birds (live-plucking or molt-harvesting) is prohibited and force feeding is prohibited.

Vintage by America Today

  • It’s like a treasure hunt. You never know what you are going to find.
  • It’s earth-friendly. Buying vintage items is good for the environment. It extends the life of good quality items. It reduces the use of energy, water and new materials.
  • Every item has a story.
  • Be one-of-a-kind! Nobody else will own your same treasure.


At America Today the earth and the people are central. We care about nature and others and don’t shy away from making changes. Changes that have a real impact, so that Today we can care for Tomorrow. Our employees, customers, shareholders, suppliers and their personnel, local communities and the environment mean more to us than that alone: they are part of the big America Today family for which we are all responsible.


We are working on structurally decreasing our energy consumption and CO2 emissions. For example, this is done by applying energy-efficient LED lights and smart meters in our stores. An external party then assesses the energy consumption in our stores. This gives us a clear view of our consumption and helps us further reduce energy consumption.

But it doesn’t stop there. Also, our stores are mainly furnished with re-used and recycled materials. Apart from that, we make a competition in our stores out of recycling as much and as good as possible. Recycling is also stylish: the unique style for example of used rugs and the history of old, leather sofas, gives our stores an authentic look that can’t be found anywhere else.

As of august 2018, all our plastic web shop packaging is made of recycled material.

Head office

At our head office you will find a lot of re-used materials. For example, the doors and rugs are secondhand, or as we like to say: previously-loved. This contributes to the unique character at our office. In addition, our office has the label “energy class A” and our energy consumption is monitored by an external party that helps us to reduce our energy use.

Our canteen is catered by OSP catering, a caterer who aims to be the best and greenest caterer of the Netherlands. Sustainable entrepreneurship and organic products are high on their agenda. We see and taste this daily, for example in our lunch that includes many regional, seasonal and organic products or when we collect coffee grounds that are re-used to grow mushrooms.


Because we want to keep you and the environment safe, our suppliers don’t use any hazardous chemicals. This is not just an empty promise: we and our inspectors monitor the production process from A to B.

Dutch Agreement on Sustainable Garments and Textile

We are proud to be part of the Dutch Agreement on Sustainable Garments and Textile. Together with other clothing brands, the government, NGOs, branch organizations and labor unions work on improving sustainability within the international clothing and textile production. Recently, we confirmed where our clothing is produced and agreements were made with the factories on how improvements can be made. Besides, new suppliers can only work for us if they meet all our requirements.