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750 Years of Amsterdam Collection – Streetwear with a City Soul
To celebrate 750 years of Amsterdam, America Today proudly launches an exclusive streetwear collection in collaboration with three iconic figures from the city’s graffiti and art scene: Dadara, Mick La Rock and Laser 3.14. Together with creative agency Revelator, we bring the spirit of the city to life with bold designs that reflect Amsterdam’s culture, history, and raw creative energy.
This limited edition collection includes T-shirts, hoodies, and totebags – each featuring original artwork by the artists. From poetic street quotes to classic tagging and iconic city symbols, every piece tells its own story.
- ✔ Limited Edition
- ✔ Exclusive collaboration with Amsterdam-based graffiti artists
- ✔ Available as T-shirt, hoodie and totebag
Three artists. One story: Amsterdam.
Mick La Rock (aka Mickey) brings classic New York-style graffiti to Amsterdam with her signature UFO tag and lettering. Her work is a tribute to the graffiti roots of the Bijlmer, the bridges of Vondelpark, and the city’s raw urban energy that shaped her artistic identity.
Laser 3.14 is internationally known for his bold, socially charged street poetry. His piece, Amsterdam Forever, is not just a slogan — it’s a lifelong love letter to the city. By turning the top of the classic “Amsterdammertje” into a spray can nozzle, he visually links Amsterdam to the art form that defined his life.
Dadara channels the creative explosion of the '90s through designs inspired by rave flyers, vinyl sleeves, and Amsterdam nightlife. His artwork captures the energy of a generation that reshaped the limits of art, music, and freedom.
Celebrate the City in Style
With this collection, you’re not just wearing clothes — you’re wearing a message, a piece of culture, and a tribute to 750 years of Amsterdam. Perfect for those who love the city, live for street art, or simply want to stand out with creative fashion.
Explore the collection now and show where your city heart beats.
