America Today

In 1989, three friends decided to bring popular American brands to the Netherlands. In the years since, they quickly opened multiple stores. The American lifestyle can be seen in every aspect of our brand. From our baggy jeans, edgy T-shirt, cool sweaters and hoodies to the must-have varsity jackets. Literally everything screams “America”, not just our collections!

Which also say everything about who we are.

Yes, you’ve guessed it. We are America Today, inspired by the American lifestyle. From vintage baseball jackets to comfortable loungewear, every collection and everything that we do symbolizes America. Would you like to know more about us? Then here we go! Our most important qualities are fun, authenticity, consciousness and equality.

Fun, because let’s be honest, fashion is fun! We think it’s important not to take ourselves too seriously and to have fun in life. A cool outfit that can be mixed and matched to suit your own personal style is key. Want to style a dress with a cool varsity jacket, a cropped T-shirt with a skirt or jeans, or an oversized hoodie with sweatpants? Do it your way and create your own unique look.

Authenticity, because it’s imperative to do things your own way and to stay true to yourself. Although this isn’t always easy to do, we promote being your authentic self at all times. Score some cool items and create your own unique outfit.

Consciousness, because even though it’s important to have fun and look good, it’s vital to consider the environment when doing so. There simply is no planet B. America Today takes daily steps towards reducing the impact our collections have on people and the environment. We believe in sustainable fashion that will last a lifetime, so that you can enjoy your favorite items for even longer. We not only constantly try to make our items more sustainable, we also sell vintage items. Vintage clothing is not only unique, but also better for the environment because the clothing gets a second and, in some cases, even a third lease of life.

Last, but not least, comes equality, which is about you, our customer. It doesn’t matter who or what you are, the only thing that counts is that you feel good, which a great outfit will definitely help you achieve! So, join us and spread the love.