For tomorrow


America Today is all about progress. Let’s be honest: sustainability can always be improved. That is why we constantly try to increase our sustainable collection and reduce our impact on the environment. This is Care For Tomorrow. Are we there yet? Hell no! But we’ve made a start. Buy Today, Care for Tomorrow.

Our sustainable Care For Tomorrow items are made with a low impact process and/or contain materials with a sustainability benefit. The aim is a lower impact on the environment. Last year, for example, 56% of the material we used for our collections was sustainable. More than half, but there is room for improvement. Much more room. Which is precisely why we set annual goals, which we have thankfully achieved each year. There simply is no planet B.

The above percentages are regarding 2020. For 2021 we have set higher goals for the use of sustainable materials.

*Better Cotton or organic sources. ‘Learn more at’

Talk the talk, walk the walk.

But, how sustainable are we really? We tell you all about our actions at our sustainability page.