Cap New Era Cotton block

Better Cotton Initiative

Cotton is the material we use the most. Growing cotton requires a lot of water and chemicals. That is why, in June 2018, we became partners of the Better Cotton Initiative (BCI). The Better Cotton Initiative was founded to make global cotton production better for the people who produce it, better for the environment it grows in, and better for the sector’s future. By purchasing this item, you are contributing to sustainable cotton cultivation. Better Cotton isn’t necessarily in this item, but the BCI farmers benefit from the demand for Better Cotton to the same extent as we buy it through Better Cotton. For more details about BCI, click here