Cookies

This website uses functional, analytic and load-balancing cookies which are necessary for this site to function as well as possible.

Functional cookies

These are cookies used to ensure that the website is functioning as it should. We use cookies for, for example: your choice of country, the content of your shopping basket, offering the possibility of saving login details. In doing so, you do not need to repeatedly enter the same information.

America Today uses load-balancing cookies. Load-balancing is a technique used to divide the work over multiple servers, ensuring that the site stays available and performs well.

Web-analytics cookies

America Today uses web-analytics cookies to measure the use of the website. For example, the type of browser, the type of device used to visit the website, how often and how long the website is visited and which functions/pages are most used. These details are used to optimize the website and make it more user-friendly.

Google analytics

These are cookies that we use to measure the use of the website for, among other things, the registration of repeat visits, which segments of the web shop are most frequently visited and how a user navigates through the site. America Today has set up Google Analytics in a privacy-friendly manner, which means that America Today has concluded a processing agreement with Google on the basis of which Google may only use the information for the above analysis purposes for America Today. Google must remove the last 4 digits from your IP-address, meaning that Google is obliged to use the information independently of their other services. If, despite this, you are against this Google use, you can turn off the Google Analytics cookies by installing the Google Analytics Opt-out Browser Add-on.

A/B testing

On america-today.com we use cookies to make promotions on the site more relevant to you. With this, you can think of:

  • showing the last viewed products;
  • showing the last viewed target group page (women / men / girls / boys).

Cookie use by third parties

America Today has no influence on the use of cookies by third parties, except service providers deployed by America Today for the analysis of our own site.

Tracking and re-targeting cookies

These cookies make it possible to register your visit to websites to help determine your interests. It can be seen if you click on an advertisement and third parties can then show you advertisements based on your surfing behavior.

Affiliate cookies

Cookies to keep track of which advertisements lead to the purchase of a certain product, so that the one showing the advertisement (the affiliate) can receive a reward from the advertiser.

Social media cookies

Social media makes it possible that logged-in users from selected social media can instantly share certain content from our website. These cookies are placed when you are logged in to the relevant social media.

Advertisement cookies

America Today makes use of advertising campaigns that involve America Today advertisements (text/banners/etc.) being placed on external sites. For this purpose, and if you give permission to do so, cookies will be placed on your PC that will enable external websites to register your visit in order to show you more targeted advertisements or, if you have already purchased something, to show absolutely no advertisements at all. If no permission has been granted for the placing of cookies, no (banner) advertisements from third parties will be placed which place or read cookies.


Disclaimer

These overviews are a snapshot. America Today strives to have this list as up-to-date as possible. Due to the non-static character of Internet and the many (external) parties involved, it is possible that not all current cookies and/or sites can be found in this overview.

Removing cookies and adjusting cookie settings

You can delete all cookies (so not just America Today cookies) easily via your browser. Consult the ‘Help’ section in your browser for instructions on how to alter and delete your cookies. You can decide to turn off cookies or you can request a notification every time a new cookie is sent to your computer. You can adjust this in your browser settings. There are also various tools available to manage the use of scripts.

Shopping without cookies

Should you decide to turn cookies off, it might be possible that you cannot (fully) use all web shop functions.

For more information about our privacy statement click here.


Table with overview used cookies and scripts
Type cookie/script Name/Extension Retention period Goal/description
Webanalytics _gat 1 minute This Google Analytics cookie ensures that there aren’t too many requests sent through simultaneously to Google Analytics.
Webanalytics _ga 2 years This Google Analytics cookie is used to distinguish between different users.
Webanalytics _utmc Session This Google Analytics cookie is used to distinguish between an existing session and a new session.
Webanalytics gid 1 day This Google Analytics cookie is used to distinguish between different users.
Webanalytics dwac_XXXXX 1 year Commerce Cloud analytics cookie.
Technical _dc_gtm_XXX 1 minute This cookie / script to load Google Tag Manager makes it much easier and less error prone to modify certain segments/scripts of the site.
Technical User ID   This makes it possible to identify unique users, regardless of the, e.g., browser or device
Technical __cfduid 1 year CloudFlare CDN; this makes it possible to identify individuals behind a communal IP address and to adjust security settings.
Technical dw_cookies_accepted 1 year Records acceptance of the cookie policy.
Technical lastsearch 1 year Saves the last search.
Technical dwanonymous_XXXXX 6 months Commerce Cloud cookies to distinguish one user from the other. Includes customer information, preferences, shopping basket, etc.
Technical dwcustomer_XXXXX 6 months Commerce Cloud cookies to distinguish between registered users. Includes customer information, preferences, shopping basket, etc.
Technical dwsecuretoken_XXXXX Session Commerce Cloud cookie for secure sessions. Any https traffic is handshaked against this cookie to prevent session spoofing.
Technical Dwsid / sid Session Commerce Cloud session id.
Technical dw_dnt Session Commerce Cloud cookie for JavaScript possibilities.
Technical locale Session Commerce Cloud cookie for language/country.
Technical dwsourcecode_XXXXX 1 day Commerce Cloud cookie. Related to promotions activated via a source code.
Technical dwpersonalization_XXXXX 31 days Commerce Cloud cookie, used for A/B testing.
Advertisement BingAds   Measuring, reporting to the Bing advertisement netwerk.
Advertisement Google Adwords Conversion   This script is used for measuring and reports for Google Adwords campaigns.
Advertisement Google Dynamic Remarketing   This script makes it possible to re-target america-today.com visitors within the Google Network and to make the advertisements within the Google Network more relevant based on previous website preferences.
Advertisement Awin / Digital Window   Tracking to follow which clicks lead to the purchase of a certain product, so that the website within the Awin network showing this advertisement can receive a reward.
Advertisement Facebook Custom Audience   This script makes it possible to re-target america-today.com visitors on Facebook and to make Facebook advertisements more relevant based on previous website preferences.
Advertisement Awin. aw***** (The name of the cookie varies per advertiser, depending on the program ID, for example aw1001) The retention period varies per advertiser and publisher, default is 30 days. The cookie is placed when a tracking link is clicked. The cookie remembers publisher ID’s, advertisement content that generated the click, campaigns, the time of clicking and information possibly given by the publisher.
Improve user experience _hjDonePolls 1 year Hotjar cookie, an analysis and feedback tool. This cookie is placed when a visitor has given feedback with the Feedback Poll widget. This prevents that the same poll is offered again once it has already been filled in.
Improve user experience _hjIncludedInSample 1 year Hotjar cookie, an analysis and feedback tool. This session cookie is placed to let Hotjar know that the visitor has been recorded in the sample used to generate funnels.