Cookies

This website uses functional, analytic and load-balancing cookies which are necessary for this site to function as well as possible.

Adjust cookie settings

Cookies are small text files that are left on a user's terminal equipment and can be read from it at a later time. In addition, the site makes use of pixels and (tracking) scripts. This is a piece of code added to the website that can be used to read information from placed cookies. Hereafter, these techniques are collectively referred to as 'cookies'.

Essential cookies

These are cookies that ensure the America Today website functions properly America Today uses load balancing cookies. Load balancing is a technique that allows work to be distributed across multiple servers, keeping the site accessible and performing properly.

Functional (preference) cookies

In addition, we use cookies for example: your choice of country, the contents of your shopping cart, offering you the option of saving login information. So you do not have to repeatedly fill in the same information on our web shop. You can disable these cookies via Cookie settings (link) and then choose 'Disable preferred cookies'.

Web-analytics cookies

America Today uses web-analytics cookies to measure the use of the website. For example, the type of browser, the type of device used to visit the website, how often and how long the website is visited and which functions/pages are most used. These details are used to optimize the website and make it more user-friendly.

Google analytics

These are cookies that we use to measure the use of the website for, among other things, the registration of repeat visits, which segments of the web shop are most frequently visited and how a user navigates through the site. America Today has set up Google Analytics in a privacy-friendly manner, which means that America Today has concluded a processing agreement with Google on the basis of which Google may only use the information for the above analysis purposes for America Today. Google does not store or otherwise record IP addresses. If, despite this, you are against this Google use, you can turn off the Google Analytics cookies by installing the Google Analytics Opt-out Browser Add-on. If you would like more information about how Google handles your personal data, please refer to this page from Google.

A/B testing

A/B testing involves showing two or more versions of a page (A and B) to different visitors to measure which one performs better. This helps optimize the user experience. This could include a different layout or formatting, for example.

• showing the last viewed products;
• showing the last viewed target group page (women / men / girls / boys).

Cookie use by third parties

America Today has no influence on the use of cookies by third parties, except service providers deployed by America Today for the analysis of our own site.

Tracking and re-targeting cookies

These cookies make it possible to register your visit to websites to help determine your interests. It can be seen if you click on an advertisement and third parties can then show you advertisements based on your surfing behavior.

Affiliate cookies

Cookies to keep track of which advertisements lead to the purchase of a certain product, so that the one showing the advertisement (the affiliate) can receive a reward from the advertiser.

Social media cookies

Social media makes it possible that logged-in users from selected social media can instantly share certain content from our website. These cookies are placed when you are logged in to the relevant social media.

Advertisement cookies

America Today makes use of advertising campaigns that involve America Today advertisements (text/banners/etc.) being placed on external sites. For this purpose, and if you give permission to do so, cookies will be placed on your PC that will enable external websites to register your visit in order to show you more targeted advertisements or, if you have already purchased something, to show absolutely no advertisements at all. If no permission has been granted for the placing of cookies, no (banner) advertisements from third parties will be placed which place or read cookies. We also use cookies to make promotions on the site as relevant to you as possible.

Disclaimer

These overviews are a snapshot. America Today strives to have this list as up-to-date as possible. Due to the non-static character of Internet and the many (external) parties involved, it is possible that not all current cookies and/or sites can be found in this overview.

Removing cookies and adjusting cookie settings

You can delete all cookies (so not just America Today cookies) easily via your browser. Consult the ‘Help’ section in your browser for instructions on how to alter and delete your cookies. You can decide to turn off cookies or you can request a notification every time a new cookie is sent to your computer. You can adjust this in your browser settings. There are also various tools available to manage the use of scripts.

Shopping without cookies

Should you decide to turn cookies off, it might be possible that you cannot (fully) use all web shop functions.

For more information about our privacy statement click here.