This website uses functional, analytic and load-balancing cookies which are necessary for this site to function as well as possible.
Functional cookies
These are cookies used to ensure that the website is functioning as it should. We use cookies for, for example: your choice of country, the content of your shopping basket, offering the possibility of saving login details. In doing so, you do not need to repeatedly enter the same information.
America Today uses load-balancing cookies. Load-balancing is a technique used to divide the work over multiple servers, ensuring that the site stays available and performs well.
Web-analytics cookiesAmerica Today uses web-analytics cookies to measure the use of the website. For example, the type of browser, the type of device used to visit the website, how often and how long the website is visited and which functions/pages are most used. These details are used to optimize the website and make it more user-friendly.
Google analyticsThese are cookies that we use to measure the use of the website for, among other things, the registration of repeat visits, which segments of the web shop are most frequently visited and how a user navigates through the site. America Today has set up Google Analytics in a privacy-friendly manner, which means that America Today has concluded a processing agreement with Google on the basis of which Google may only use the information for the above analysis purposes for America Today. Google must remove the last 4 digits from your IP-address, meaning that Google is obliged to use the information independently of their other services. If, despite this, you are against this Google use, you can turn off the Google Analytics cookies by installing the Google Analytics Opt-out Browser Add-on.
A/B testingOn america-today.com we use cookies to make promotions on the site more relevant to you. With this, you can think of:
- showing the last viewed products;
- showing the last viewed target group page (women / men / girls / boys).
Cookie use by third parties
America Today has no influence on the use of cookies by third parties, except service providers deployed by America Today for the analysis of our own site.
Tracking and re-targeting cookiesThese cookies make it possible to register your visit to websites to help determine your interests. It can be seen if you click on an advertisement and third parties can then show you advertisements based on your surfing behavior.
Affiliate cookiesCookies to keep track of which advertisements lead to the purchase of a certain product, so that the one showing the advertisement (the affiliate) can receive a reward from the advertiser.
Social media cookiesSocial media makes it possible that logged-in users from selected social media can instantly share certain content from our website. These cookies are placed when you are logged in to the relevant social media.
Advertisement cookiesAmerica Today makes use of advertising campaigns that involve America Today advertisements (text/banners/etc.) being placed on external sites. For this purpose, and if you give permission to do so, cookies will be placed on your PC that will enable external websites to register your visit in order to show you more targeted advertisements or, if you have already purchased something, to show absolutely no advertisements at all. If no permission has been granted for the placing of cookies, no (banner) advertisements from third parties will be placed which place or read cookies.
Disclaimer
These overviews are a snapshot. America Today strives to have this list as up-to-date as possible. Due to the non-static character of Internet and the many (external) parties involved, it is possible that not all current cookies and/or sites can be found in this overview.
Removing cookies and adjusting cookie settings
You can delete all cookies (so not just America Today cookies) easily via your browser. Consult the ‘Help’ section in your browser for instructions on how to alter and delete your cookies. You can decide to turn off cookies or you can request a notification every time a new cookie is sent to your computer. You can adjust this in your browser settings. There are also various tools available to manage the use of scripts.
Shopping without cookies
Should you decide to turn cookies off, it might be possible that you cannot (fully) use all web shop functions.
For more information about our privacy statement click here.
Table with overview used cookies and scripts
| Type cookie/script | Name/Extension | Retention period | Goal/description |
|---|---|---|---|
| Webanalytics | _gat | 1 minute | This Google Analytics cookie ensures that there aren’t too many requests sent through simultaneously to Google Analytics. |
| Webanalytics | _ga | 2 years | This Google Analytics cookie is used to distinguish between different users. |
| Webanalytics | _utmc | Session | This Google Analytics cookie is used to distinguish between an existing session and a new session. |
| Webanalytics | gid | 1 day | This Google Analytics cookie is used to distinguish between different users. |
| Webanalytics | dwac_XXXXX | 1 year | Commerce Cloud analytics cookie. |
| Technical | _dc_gtm_XXX | 1 minute | This cookie / script to load Google Tag Manager makes it much easier and less error prone to modify certain segments/scripts of the site. |
| Technical | User ID | This makes it possible to identify unique users, regardless of the, e.g., browser or device | |
| Technical | __cfduid | 1 year | CloudFlare CDN; this makes it possible to identify individuals behind a communal IP address and to adjust security settings. |
| Technical | dw_cookies_accepted | 1 year | Records acceptance of the cookie policy. |
| Technical | lastsearch | 1 year | Saves the last search. |
| Technical | dwanonymous_XXXXX | 6 months | Commerce Cloud cookies to distinguish one user from the other. Includes customer information, preferences, shopping basket, etc. |
| Technical | dwcustomer_XXXXX | 6 months | Commerce Cloud cookies to distinguish between registered users. Includes customer information, preferences, shopping basket, etc. |
| Technical | dwsecuretoken_XXXXX | Session | Commerce Cloud cookie for secure sessions. Any https traffic is handshaked against this cookie to prevent session spoofing. |
| Technical | Dwsid / sid | Session | Commerce Cloud session id. |
| Technical | dw_dnt | Session | Commerce Cloud cookie for JavaScript possibilities. |
| Technical | locale | Session | Commerce Cloud cookie for language/country. |
| Technical | dwsourcecode_XXXXX | 1 day | Commerce Cloud cookie. Related to promotions activated via a source code. |
| Technical | dwpersonalization_XXXXX | 31 days | Commerce Cloud cookie, used for A/B testing. |
| Advertisement | BingAds | Measuring, reporting to the Bing advertisement netwerk. | |
| Advertisement | Google Adwords Conversion | This script is used for measuring and reports for Google Adwords campaigns. | |
| Advertisement | Google Dynamic Remarketing | This script makes it possible to re-target america-today.com visitors within the Google Network and to make the advertisements within the Google Network more relevant based on previous website preferences. | |
| Advertisement | Awin / Digital Window | Tracking to follow which clicks lead to the purchase of a certain product, so that the website within the Awin network showing this advertisement can receive a reward. | |
| Advertisement | Facebook Custom Audience | This script makes it possible to re-target america-today.com visitors on Facebook and to make Facebook advertisements more relevant based on previous website preferences. | |
| Advertisement | Awin. aw***** (The name of the cookie varies per advertiser, depending on the program ID, for example aw1001) | The retention period varies per advertiser and publisher, default is 30 days. | The cookie is placed when a tracking link is clicked. The cookie remembers publisher ID’s, advertisement content that generated the click, campaigns, the time of clicking and information possibly given by the publisher. |
| Improve user experience | _hjDonePolls | 1 year | Hotjar cookie, an analysis and feedback tool. This cookie is placed when a visitor has given feedback with the Feedback Poll widget. This prevents that the same poll is offered again once it has already been filled in. |
| Improve user experience | _hjIncludedInSample | 1 year | Hotjar cookie, an analysis and feedback tool. This session cookie is placed to let Hotjar know that the visitor has been recorded in the sample used to generate funnels. |
| Improve user experience | Contentsquare | Various cookies are set for the purpose of improving the user experience on our webshop. Check out the latets overview of cookies at this link: https://docs.contentsquare.com/en/web/cookies/. | Tracking | Voyado | 1 year | This script is used to generate a unique client ID and store tracking data (visit behavior) and send it to the customer data platform Voyado. The information is used to personalize commercial expressions provided the client has given permission. |
