Our sustainable FOR TOMORROW items contain sustainable materials or the material is sourced through the Better Cotton Initiative and/or they are produced with a sustainable production process. Click on your favorite item for more information.
Smileyworld™
Back to School – New Year, New Style
Ready for a fresh start? The Junior Back to School collection from America Today is all about confidence, comfort, and fun. Whether your child prefers a relaxed, sporty, or cool look – we have the outfits to make a statement every day.
Outfits That Move With Your Day
From the first lesson to the final bell: our collection is designed for kids on the go. Think sweaters with varsity vibes like the Sarah JR and Seppe Crew JR, comfy joggers like the Cassie JR, or the colorful Evert JR T-shirts for easy layering. All with that recognizable American college look.
For Boys and Girls with Their Own Style
Our collection (sizes 134–176) lets kids mix, match, and define their own style. Pair a Josy JR bomber with the Skirt JR for a casual-cool vibe. Or go for the Seppe Hood JR with sturdy denim for a laid-back outfit with impact.
Back to School = Forward to You
The school year starts your way. With clothes that let kids feel free to be themselves — and fit for every day of the week. Shop now and give them a stylish and confident start to the new school year.
